Verena Augustin & Ben Broshi – IXDS & Deutsche Telekom

Verena_AugustinVerena is design lead at IXDS. She has been part of the IXDS-Team since 2009. At IxDS, Verena works in the field of user research, interactive services and innovation strategies. She worked for clients like Deutsche Telekom AG, Gelbe Seiten, Volkswagen, BASF, Erste Group Wien and Siemens Haushaltsgeräte. Since March 2012, she is guest lecturer at the Fachhochschule Potsdam for service design.


Ben_BroshiAfter Co- founding Germanys first officially licensed web radio and working for one of the most influancial web agencies at the time I moved forward to Deutsche Telekom. There I joined a team building up there local search subsidary. Afterwards I changed for Deutsche Telekom Medien to head all our new markets acitivities including innovations and partnerships for local, social search and local advertisement.

DAY 2 – Japan Room – 10:15AM – 12:15PM

Future Directories: Making Of

See the presentation at SDNC13

How to transform and adopt a lifelong tradition with the possibilities of the digital age. Since 2010 we, IXDS and DeTeMedien– the German holding organisation of directories (Das Telefonbuch, Das Örtliche, Yellow Pages) are working on an on-going process to transform, enhance and adopt the long-standing printed analogue business with and into a digital environment and prepare the organisation itself for the future. We like to share intimate insights and learnings from the transformation process and discuss our activities and challenges alongside the process. It´s not just about services and ideas it´s about transformation in thinking!
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