Paul Thurston & Andy Mudie: PDR/Nuaire

Paul ThurstonPaul is head of Service Design at PDR where he leads a portfolio of projects focused on the use of service design within a range of SME businesses, global companies and public authorities.

Most recently Paul was responsible for the delivery of a £400k development programme that provides practical support and training to organisations, manufacturers and design agencies that want to develop skills and expertise in service design. ( The programme recently received the Core77 Design Award 2012 for service design and was short listed for the Design Week 2012 annual awards.

Prior to joining PDR Paul worked at a number of design, brand and advertising agencies in London and spent five years as head of design at the social innovation agency, thinkpublic. Whilst at thinkpublic Paul worked on projects that improved patient, staff and management communications and brought about new services and products for the UK public sector.
AndyMudie_150Andy Mudie is Marketing Director of Nuaire, a £50million turnover manufacturing company based in Caerphilly, just North of Cardiff. Nuaire design and manufacture ventilation systems for residential and commercial properties and are have well established R&D team focused on engineering solutions, but like most manufacturers they had limited experience in service delivery.

However, with increasingly competitive markets Nuaire have identified new services as a way to add value to clients, improve customer experience and enhance their bottom line.

See the presentation at SDNC13

DAY 2 – Donald Gordon Theatre – 2:00PM – 4:00PM

From Products to Services

What happens when a traditional product business ventures into the world of service provision? To better understand the value of service design in traditional manufacturing businesses PDR set out to build a support programme that would stimulate the local economy and help businesses build a service design capability. Nuaire are one company that have benefited from this programme and will jointly present a recent project with PDR, providing insight into the value of service design from an established manufacturing business.

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