Melanie is group design lead at Fjord’s Service Design Academy, a strategic unit focused on service design thought-leadership, employee and client training. With her intensive background in digital service and interaction design, Melanie supports local Fjord offices in identifying, developing and sharing best practices and new methodologies. Most recently she has received her MBA in Service Innovation and Design.
DAY 2 – Donald Gordon Theatre – 2:00PM – 4:00PM
Shop > Eat > Live. From supermarket to super servicemarket.
“We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?